The hottest XCMG new generation high-end Xap aspha

XCMG's new generation of high-end Xap asphalt mixing station is fully put into operation

XCMG's new generation of high-end Xap asphalt mixing station is fully put into operation

China Construction Machinery Information

Guide: XCMG, which has always been skilled in chess, has a new killer mace. It is not too much to describe XCMG road machinery division in the first half of 2013 with complacency, especially under the contrast that the road machinery industry is generally trapped in the tightening of government investment and weak growth, XCMG Road Machinery Division

XCMG, who has always been good at chess, has a new "killer mace"

it is not too much to describe XCMG road machinery division in the first half of 2013 with "complacency". Especially under the contrast that the road machinery industry is generally trapped in the tightening of government investment and weak growth, the road rollers, pavers, milling machines, graders and other products of XCMG road machinery division continue to lead the Chinese road machinery market with an average growth rate of 10%. However, although XCMG road has produced such a brilliant mid-term examination report card, and although the position where these guide holes can keep the flame burning stably is still stable in XCMG road industry, as the "leading brother" of China's pavement machinery industry, XCMG road does not have enough sense of security

pavement machinery used to be a rare segment with a stable pattern and tepid competition in China, the most competitive construction machinery market in the world. However, as the pace of urbanization, which is not affected by the economic cycle, continues to accelerate, and teases the nerves of China's road machinery enterprises again and again, all kinds of roles have already appeared in this drama, showing their martial arts skills, and without exception, put good expectations for growth on the Chinese market. In the future, we can imagine the intensity of competition in this market

in this small market, there are also a number of products with high technical content and level in the construction machinery industry, such as asphalt mixing station, which is called the king of the pavement construction industry by users. Achieve "top one and top two" in this subdivision field that cannot be bypassed, It is the threshold that XCMG "road, which has already set its goal at the world-class business unit, must move forward.

development history of asphalt station

mixing machinery industry base

the problem is: what fulcrum did XCMG Road find to complete this magnificent counter attack? In the battlefield where international giants and domestic giants have reached, and swords have come out of their scabbard, how to play this game well with the" battle ready "XCMG Road on the whole line?

" big "and The "three high and one large" product strategy of "small" relativity

"high technology content, high added value, high reliability and large-scale" is the key to XCMG's success in many product sectors over the past decade

but is this strategic model really applicable to asphalt mixing plants

in the past 20 years, China's total highway mileage has soared at a double-digit rate every year. In 2012, the total highway mileage across the country has been close to 4.3 million kilometers, of which 96000 kilometers of new highways have been added. Although the urgent need to improve the urbanization rate and the huge amount of "white to black" highway mileage are still the strongest driving force in the asphalt mixing station market, the increasingly perfect highway transportation system also seems to have changed the product structure of China's asphalt mixing station industry. "From the perspective of the market sales structure of asphalt mixing equipment in 2012, the sales volume of asphalt mixing stations below Model 2000 is increasing, while the sales volume of large-scale equipment above model 4000 is declining. This also indicates that China is about to end large-scale construction and enter the era of small-scale maintenance. In the future, asphalt mixing stations and other products used in pavement construction will further transition to miniaturization." An insider said that this view is having a greater impact on the pavement machinery industry with the removal of materials

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