XCMG off highway dump truck leads the overseas trend alone
Guide: XCMG off highway heavy dump truck has won large export purchase orders one after another with excellent quality and good reputation in just one year of entering the overseas market. Recently, the product received another 60 orders from the Southeast Asian market, which is also the result of XCMG's implementation of the internationalization strategy
XCMG's off highway heavy dump truck has won large export purchase orders one after another with excellent quality and good reputation in just one year of entering the overseas market, leading the overseas trend. Before entering the computer on the th, the product received another 60 orders from the Southeast Asian market, which has fallen to 43.5%, which is another victory fruit of XCMG's internationalization strategy
under the group's "three more focuses" strategic thinking, XCMG implemented the "centralized" and "differentiated" marketing strategies and the "two side" product strategy, which made XCMG unique in overseas expansion and realized the intersection and development of heavy truck and construction machinery industries. On the one hand, XCMG has strengthened technological innovation and process improvement. In response to the diversified and personalized needs of overseas customers, XCMG has contributed its own efforts to enhance the development of national scientific and technological innovation capacity and issued a number of "fist" products with core competitiveness. On the other hand, while cooperating closely with the group's import and export companies, XCMG is also actively preparing to build its own overseas channels, strengthening the refined management of overseas markets, and increasing the input of services and spare parts in overseas markets. The product differentiation and high-quality route has continuously improved XCMG's popularity and reputation. XCMG off highway heavy dump truck has become an important weight for XCMG to pry open overseas emerging markets
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